The Experience Planning Research For The Theme Demonstration Of Modern Expo

The Shanghai Expo 2010 will bring local Chinese exhibition & display companies chances of both"favorable timing"and"humane conditions". Being compared with the international ones, these companies expose their weak understanding of their own theme, which resulted from their weakness in planning.The focus of Modern Expo is moving to idea and culture gradually. With the Shanghai Expo as pioneers, the focus on contents and problem solving, the theme demonstration system replaces the traditional errorless classifying system step by step, and grows maturely; Classification system, however, is experiencing changes from the exhibits to the theme, the styles from single display to user interactions, in the behind showing the changes of the progress of human civilization, which gains power form the social producing structure and development.As there is a high coincidence of the visitors to the Expo and the consumers, we can decode the consumer's needs from modern experience economy. The time of experience economy is guided by the loyalty of consumers, not only take into account the interests of society and consumers, but also the capitalists', the enterprises'and the employees', to foster and build the core competitiveness for enterprises, with emphasis on the needs of the consumers'sentiment, personality, experience and participation. This apparent character change makes the Expo shift to the direction of entertainment, non-production, short-frequency interaction and the implacability & continuity of value, so as to affect the style of organization, the way of transmission and the contents of information deeply.The economic & cultural values created by the Expo have been generally accepted by the society, while the value of experience planning lies in economic, culture and interactions. Under the effect of experience economy, the experience planning in the theme demonstration system makes value dimensions for exhibition design, extract the common value between the exhibitors and the visitors, set target by providing experience to audience in the exhibition and provide ways of emotional demands, in order to make the information accepted more easily by the public and at last realize the communication.As a complex subject, exhibition & display is bound to be a "planning - Design" composite system, but can not remain in the position where design is dominant. Under the theme system of the Expo, the theme demonstration is being referred to an unprecedented level, where the function of exhibition planning is gradually split from the original idea of design and become an important part of design, ahead of all the other design execution.Exhibition & display planning is rightly the foundation of design standardization and the experience planning research for the theme demonstration will be the first step first.