Research On The Construction Of Creative Commercial Terminal Brand Display

[Abstract]The carrier between the business activities and consumers is exhibition design And the space, and also it is the reification of the human and environment. Brand terminal stores have on one’s shoulders of the information and sensation communion, and also need to convey brand culture. We can use new and Plenty of Means to express the care for consumers.Product Brands Shows are one of the form of innovative retailing, promoted by companies and sometimes even let dominant such marketing events in recent years. It is very active, imposed and one of the fast growing marketing strategy. Through the beautified retail show, enhancing on-site service and on-site publicity, the manufactures has changed shopping malls from passive sale to a company directed sales. Manufactures therefore can dominate the retailing and maximize their product sales. It directly implanted brand name into the customers.Focusing on the innovation and branding showcase, the industry is driven by the rapid rise of the new retail market and the emerging industry segments. This cause retail chain dividing even more defined branches. It is a strategic emerging industry, involving of the culture, science and technology. This new emerging industry will promote the "Made in China" to "innovated in China ", will greatly elevate and establish domestic brands and promote industry self renewal. Therefore it promotes the social and economic restructuring, stimulate consumption and domestic demand. This is in line with the recently issued government policies for cultural development "National Cultural Industry Promotion Plan" and "Twelfth five-year period of cultural reform and development planning".Product Brands Shows are mainly presented in the supermarket chain, brand stores, showrooms. It is an important part of marketing and branding strategies for a company. Its has a huge potential market demand to lead the development of the industry, which including:1, retail chain marketing trends dominant the manufacture;2, the the end product display from the standard shelves to creative branding revolutionized the way to the relationship of customers and manufacture.3, the Product Brand Show has short life cycle, usually for two to three years, making the The market rigorous but steadily;4, the service for Product Brands Shows are broad and penetrating. It can cover the major chain retail giants and consumer retailers, including electronics, home appliances, consumer goods, food and beverage, pharmaceutical and many other industries.The creative commercial terminal brands show industry is in its infancy, there is no appropriate industry standards, the upstream and downstream industry chain supporting imperfect service in the industry, many companies, such as marketing planning, advertising agencies, display props production company, furniture companies, decoration decoration companies, which determines the generally small scale enterprises in the industry, and disorderly competition, uneven service levels, service mode varied. Most companies only provide a single service industry, such as marketing planning needs analysis service company to provide planning and terminal display terminal display; show props production company to provide the bulk of the terminal display props production; decoration company provides terminal display basic decoration services and so on.The Product Brands Shows are still in the early development stage, without industry standards, lacking of regulation and rules. There are many companies service in this area, including marketing companies and advertisement companies, stage rental companies, home decorative companies and furniture companies. These factors determined these small companies are there lacking of standards, fewer services, and competing in different model at lower level. It is necessary to establish a well-known brand companies service to provider Product Brands Shows, services including brand planning, image design, display props design and R&D and production, brand display building, integrated product display solutions.The case study, Shenzhen Esun Display Showcase Corporation presented us the core competitiveness of creative design, creative design-driven manufacturing, service. The unique integrated service model will be industry-leading business model with gradually establishing of standards for Innovative Product Brand Show.