A Study Of Operations And Development Mode Towards Entertainment Theme Expo

The exhibition industry has a certain history in the country,in recent years the emerging entertainment theme exhibition is a all new branch,facing the domestic growing demand of cultural and entertainment,its has broad prospects in both social and economic benefits,the market is huge,worth our studying at the beginning.This thesis analyzes the operation strategy of the entertainment theme exhibition from the aspects of marketing,organization and innovation by using the experience summary method,the case analysis method and the investigation and analysis method through the combination of the actual case and the theoretical analysis.The marketing is the starting point of the exhibition.Organization operation insure the exhibition going-well,innovation is the requirement of market expanding,three parts are together to operate a good exhibition.The thesis draws the following conclusions: First,summarize principles of the theme site selection,pricing principles,ticket channels.Second,we should take the full advantage of soft advertisement,events and hot spots for marketing.Third,the full use of micro-blogging publicity,especially with the media from the virus spread.Four,focus on "focus,title party,highlight differences,brand brainwashing" and advertise the theme.Five,maintain the brand on group buy,forum,Tieba,SEO,etc.Six,the thesis propose the organizational strategy of "resource integration" and "resource replacement",and analyzes the application of the two methods in docking resources from site,media,advertisement,sponsor and public welfare.Seven propose by IP,interactive,sensory enhancement,storytelling and multimedia applications for theme innovation.Eight with the ideas of "transfer costs" and "pay by third party" ideas,propose including the sale of copyright,value-added services such as six new profit margins.Nine,the different industries cooperation is important mode in future,the combination of exhibition art and commercial space is an inevitable trend.This thesis is based on the analysis of a new topic of Internet ideas,and summed up a complete set of exhibition strategy program for the industry to participate in the industry chain of reference information for the future development of the theme to explore the direction and trends.Meanwhile,make the public understand the new industry,for the government’s reference to formulate efficient policies,with the hope of benefiting to cultural and even the cause of public cultural and entertainment development.