Research On The Exploit And Design Of The Theme Park Of Digital Game Under The Experience Economy Circumstances

Experience has always been one of the methods human beings feel about life. With the evelopment of the times, experience has gradually become a mainstream consciousness. In 1999, Joseph B. Pinell and James H. Gilmore published "Experience Economy" which based on the perspective of the human economic life and divided history into four phases:Agricultural Economy, Industrial Economy, Service Economy and Experience Economy. Under this circumstance, experience tour and experience design are attracting more and more attention of the public.As an activity space which fulfilled people's demands of tour and leisure, theme park provides a variety of experience for people with it's particular manifestation mode of theme, reflects the unity of experience tour and experience design. The theme is the vital point of the theme park, Digtal Game Theme Park is one kind of theme park, the theme of it has the characteristics of innovation and temporal spirit,as a result,the park can provide particular and mutiple experiences for visitors.The construction of theme park is inseparable from exploit and planning and design, this paper based on the perspective of experience,analysed the exploit and planning and design of Digital Games Theme Park, proposed a viable exploit model and analysed the factors affecting the exploit, proposed principles of planning and design,design methods,and design suggestions,in order to offer a new way for the construction of theme park.