Market Research And Strategy Analysis Of China's Unified Communications

China's unified communications market in equipment, software, services and many other fields have a large-scale growth. Unified communications as a new communications business has become a hot concern for business users, for enterprise users, it helps to increase productivity and for business providers, it will provide a huge market and for operators of telecommunications, it is undoubtedly the future of a new area of development, but also it will be a breakthrough in strategic business operations. Based on the emergence of China, unified communications, development and application of an in-depth research, this thesis elaborates on detail China's unified communications market's status quo, competitive pattern, existed difficulties, as well as development trends.On the process of discussion, the thesis uses PEST, Porter Five Forces Model and SWOT analytical method to analyze depth the internal and external environment, its own advantages and disadvantages as well as the opportunities and challenges, and to analyze the market's driving force and impede factors, as well as user needs, ensures that the given valuable trend analysis and quantitative forecast results. In addition, the thesis analyzes the existence relationship between unified communications with next generation networks, 3rd generation as well as all the whole business operations. Combined with the development of the characteristics of the telecommunications industry in the 3rd generation era, the thesis proposes to promote steadily the development of unified communications, must be concerned about the four key factors-user experience, uniform standards and terminal diversification of support and platform operators. Moreover, should also be paid attention to internal and external market as well as demand-driven industry of demand factors. Finally the thesis puts forward the development strategies for unified communications market, such as play the operators' leading role and user demand-led market, and provides a valuable reference for China's unified communications market participants.