3G Marketing Strategy Analysis Of Huadu Telecom Branch

After a new round of the telecom industry restructuring, formed three full-service operators, China Telecom, China Mobile, China Unicom.Telecom operator's scope, including regional and business,are all standing in the same starting line, they all faces the challenge of business competition.Based on this,i selected the 3G business marketing strategy's analysis as study title。From the regional telecom market reality,it analysed the businesses marketing strategies and planning of Huadu telecom branch.This article based on the competitive strategy,the enterprise strategy, and the marketing theory, from the five forces analysis model, system analysis, SWOT analysis, PEST analysis and other methods,the article analysed the internal and external environment of Huadu telecom branch, industry and regional environment, combined with the Industry environment and prospects of 3G business at home and broad,designed a targeted, practical business marketing strategy.First of all, The article proceeded from the situation at home and abroad, raised background and significance of the topic, toke Huadu telecom branch as the research objects and described research method, the basic framework and strategy.Based on competitive strategy, contented enterprise's strategy, theory of competition strategy and marketing consolidation,extracted reference points and formed the thesis relies on.Second, by the 3G business market research on the macro-and micro-environment of Huadu district,the SWOT analysis of status inside the branch and the telecom market development, summarized the existing problems of Huadu telecom branch.According to the actual situation of Huadu branch, designed a targeted, practical business marketing strategy.Thirdly, in order to protect the security and reliability in the process of implementing the strategy, taking the possible risks of strategic implementation into account, from the strategic thinking of employees, management and organizational structure and the incentive policies, proposed risk prevention countermeasure of implementing the strategy.Finally, the summary of the article, formed the basic conclusions of paper,made the personal shortcomings and defects in study, pointed out that the next steps needed to strengthen content in the research.