Study On Integration Strategy Of Coal And Electricity Of Songzao Coal And Electricity Company

Business strategy is the significant development plan of the whole enterprise made based on its future and to maintain and strive for sustained competitive advantage. every enterprise must,in working out its strategy,take the existence and development as starting point and end result according to its characteristics and advantage. As a state-run large-scale coal enterprise,knowledge economy. SongZao Company to improve their core competency and be capable at sustainable development, the state-owned large and mid size coal industry enterprises have to adopt sustainable development strategy , to emphasize more on the innovation in technology ,organization,management and institution or system,to strategically adjust their industrial,products and organizational structures as well as to optimize their resources by recomposing and conforming the resources.Based on the theories such as integrity strategy, core Competency,PEST analysis,value chains, SWOT analysis,etc. and by using the analysis tools such as PEST analysis,Porter's Competitive model and external environment evaluation matrix this paper empirically analyzes the reforms and practical operation of SongZao Coal Industrial Co. Ltd to demonstrate what overall strategy, what strategic targets and what measures should taken for the company by identifying the environmental opportunities and threats facing the company and its strength and weakness as well as building up a SWOT model, a quantitative strategy evaluation matrix. The specific actions should be taken including: seize the opportunities and avoid the threats in the market, seek for more strong financial support from various channels, insist on the innovation in management, system, technology, optimize organization structure, emphasize on staff training, build suitable marketing system, call on for more policy support from the governments.This study and its conclusion is expected to be some helps for the sustainable development of SongZao Coal Industry Co. Ltd. in the fields such as the making of strategy and targets, reforms, management, innovation, products structure optimization, conformity of resources, extension of industrial chains, increase of product value, reinforcement of core competency.