Research On The Development Strategy Of Coal And Electricity Integration In North Joint Electricity Co., Ltd

In this paper, China’s coal market developments described as a starting point to case studies as a means of large-scale power generation enterprises in China are mostly in the context of the implementation of integrated coal, combined with North United Power Co., Ltd. of the actual situation, to fully analyze and grasp the north United Power Company Limited energy demand and operating status of coal to coal production, reduce electricity costs and improve operational efficiency for the study, at the strategic level explores how to build North United power Company integrated coal energy industry development system, and the coal electricity enterprise development and government policy support is suggested.This article includes a total of six chapters:The first chapter is the introduction, introduces the research background and significance, research methods and content. The second chapter is North United Power Co., Ltd. of the external environment analyzes, the primary domestic power generation enterprise integrated coal development status. The third chapter is North United Power Co., the company’s internal environmental analyzes, the primary North United Power Co., Ltd. coal, electricity and transport industry development, coal integrated business management model and integrated coal-benefit analysis of investment. The fourth chapter analyzes based on the first two chapters, on the North United Power Co., Ltd. SWOT analysis, SWOT analysis of the results obtained from the North United Power Co., the company’s development strategy. Chapter V gives North United Power Co., Ltd. as well as the protection of strategic implementation of government policy proposals. The sixth chapter is the conclusion of this article. According to the analysis, the North United Power Co., the company’s future strategy to be taken include:further combing industrial chain, strengthen the integration of coal business integration; emphasis on the quality of development to avoid a single development model; attaches great importance to security risks, establish and improve the comprehensive risk management system; strengthen industry collaboration to enhance the combined effect of electric power enterprises; into the coal industry system, strengthen exchanges with coal enterprises; soon construction personnel and other related industries. To implement these strategies, North United Power Co., Ltd. strategies should be implemented safeguards include:adjusting the organizational structure set up to establish a transverse cross-enterprise organizations, to strengthen inter-firm linkages and coordination management mechanisms; uniform allocation of human resources; unified information system; unified financial system. On government policy recommendations include:further defined industrial policy to encourage coal integrated operation; introduced to promote the integrated development of coal-specific policy; strengthen coal and electricity integration project facilities construction; accelerate the process of the coal industry market. Conclusions for the integrated development of coal power enterprises have some reference and reference.