Research On The Coal-electricity Integrated Strategy Of Zaozhuang Mining Group

The integration of coal and electricity stratagem is not only the way the corporation runs itself but also a kind of the corporation's organizing form. Not only can it fully bring into play the electricity and coal's function to the development of the corporation's economy,but also can it be helpful to the optimization and combination of coal and electricity as two resources,two production processes and two production elements. It can predigest the system and dealing and increase the unitary efficiency of the energy sources system. It is propitious to more coal being translated into electricity more directly,comprehensive treatment of coal, electricity, environment and zoology, improvement of the corporation's economic benefit, thus promote the economic society's sustainable development.Based on the theories such as integrity strategy, SWOT analysis, etc. this paper empirically analyzes the reforms and practical operation of Zaozhuang coal mining group Co. Ltd to demonstrate what overall strategy, what strategic targets and what measures should taken for the company by identifying the environmental opportunities and threats facing the company and its strength and weakness as well as building up a SWOT model. The specific actions should be taken including: seize the opportunities and avoid the threats in the market,seek for more strong financial support from various channels, insist on the innovation in management,system, technology,optimize organization structure,emphasize on staff training,build suitable marketing system,call on for more policy support from the governments.