Wanbei Coal Group North Development Strategy, Luliang City In Shanxi Province

Coal is the main energy in China, accounting for more than 70% of its primary energy consumption.The features of China resource determine that coal will still be the main energy consumption in a long time, No other Energy can replace coal's status in energy consumption status in the short term. With the development of industrialization, urbanization and modernization in China,The coal's demand will keep a long-term stable growth.Recently as government is speeding up the coal industry's merger and restructuring,enterprises must become more bigger and stronger to avoid the fate of being integrated. WanBei Coal-Electricity Group established Northern Energy-Chemical Co.,Ltd. in 2004, after years of development it has got good results in Shanxi and Inner Mongolia, especially has obtained more resources to reserve in Lvliang in Shanxi Province.In the future WanBei Coal-Electricity Group will increase investment and expand the scale in Luliang.In this paper, I establish the Matrix of internal and external factors through analysing the external opportunities and threats, internal strengths and weaknesses which WanBei Coal-Electricity Group Northern Energy-Chemical Co.,Ltd is facing with by the method of PEST and the model of Porter Five Forces and finally establish the development Strategy in Lvliang for WanBei Coal-Electricity Group Northern Energy-Chemical Co.,Ltd through the Matrix of internal and external factors.finally we can establish development Strategy in Lvliang for WanBei Coal-Electricity Group Northern Energy-Chemical Co.,Ltd throught Strategic Choice Analysis by the method of SWOT. According to the above analysis, WanBei Coal-Electricity Group Northern Energy-Chemical Co.,Ltd. should speed the pace of expansion, improve the scale and the strength of coal industry and implement the integration of transportation-market and coal-chemical of coal. To ensure the implementation of the strategy, the company should further raise funds and concentrate on building key projects.at the same time improve management and capacity of risk control, strengthen the development of qualified personnel and improve the level oftechnology and coal-technology...