The Development Strategy Research Of Zhejiang KangEnBei Group CO., Ltd

As an important component in the national economy, the medical industry is a sunrise industry characterized by bright market prospects and enormous development potential. Enterprise strategic management is one of the management sciences with strong practicability and high complexity. On the basis of the enterprise strategic management theory, together with an exploration of the medical industry's environment, the thesis analyses the selection, decision-making, and implementation of management strategies in Zhejiang Kangenbei Group Co., Ltd, hoping to be of reference for the growing pharmaceutical enterprises in China.From the perspective of enterprise development strategy, this paper makes a detailed analysis on the internal and external environment of Kangenbei Group Co., Ltd. Firstly, the macro-environment of Kangenbei Group co., Ltd, namely the political/legal, economic, socio-cultural, and technological environment, is analyzed by the method of PEST. Meanwhile, the status quo of the industry environment and the industry competition model are presented. Secondly, to reveal the company core competitiveness, the paper explores the strategic competence of Kangenbei by analyzing its strategic resources. Finally, based on the understanding of its external opportunities and threats as well as its internal strengths and weaknesses by the SWOT analysis, we discussed the selection and decision-making of management strategies in the company, with a view to establishing a strategy implementation and control system, and thus realizing its strategic objectives.Applying the strategic management theory into the corporate strategy practice, this thesis is of some guiding significance for the product structure adjustment, technology innovation, internal reform, and the long-term stable development of the Kangenbei Group.