A Study On Enterprise Strategy Implementation Based On Project Management

With the rapid development of economy,business opportunities are ubiquitous and changeable.Enterprises nowadays face the problem of how to make proper strategies at the proper moment and how to successfully complete the right strategies.As a set of managerial methods to achieve executive objectives,project management has been widely adopted by international enterprises since its rise in America in 1960s.Its focus being on the execution of strategic objectives,it has been a road for enterprises to explore executive capabilities.However,the question needs to be probed into of how enterprises,especially some enterprises with projects of larger scale,carry out their strategic objectives on the basis of project management.On the theory of project management and enterprise strategies,this thesis introduces the discipline of project management for the strategic management of enterprises;more important,it tries to develop a new idea by dealing with the relationship between project management and enterprise strategies from the perspective of strategic management of enterprises based on project management. Taking the project of CNOOC-Fujian LNG for example,this thesis studies the present conditions and existing problems of this enterprise and puts forward the idea of applying project management to the improvement of strategic execution.With the results,it shows that.1.Project management is to play a more and more important role in enterprise management,since in the quickly changing surroundings,more and more assignments are considered as projects strictly-constrained in time,cost and performance target.2.The planning,managerial methods and completion schedule constitute the whole process of strategic execution.If they fail to be carried out smoothly,strategies do not mean anything.