A Study On The Supply Chain Strategy Of XOCECO

Since the beginning of 1980s,rapid development has taken place in colour TV manufacturing in China.From 1985 to 1993,the Chinese colour TV industry has undergone the wide-ranging updating from black-and-white TV set to colour TV set. From then on,the colour TV enterprises have been in a more opener and more competitive environment.With the rapid updating in products and the declining profits as a result of the price war,the colour TV industry has experienced a shortened product life period and declining prices,with more competitors emerging after globalization.The management of supply chain is one of the most basic and important elements of colour TV industry.It has become increasingly important in a changing industrial environment.The colour TV manufacturing enterprises are compelled to make more and more strategic decisions on purchasing,production and distribution as well as weighing the cost related toraw materials,transportation,manufacturing,stock and distribution, so as to find the most desirable supply chain strategy.The successful management strategy of supply chain has become an important means for colour TV industry to acquire and preserve the competitive edge.This thesis,based on Xoceco Co.Ltd.,one important colour TV manufacturing enterprise,starts with the development situation of Chinese colour TV manufacturing industry,analyzes the interior and exterior circumstances,resources and conditions of the Corp,framed in supply chain management and strategic management theory,and proposes the supply chain strategy for Xoceco Corp.The thesis falls into 5 chapters as follows:Chapter One,is summarize,introducing research background,the subject,meaning and structure;Chapter Two One,through the introduction to the problems confronting the colour TV development stage,supply-demand situation and colour TV industry,elaborates on the research background and major issues under research.Chapter Three,through the analysis of PEST and the mode of POTER in Xoceco Corp.Ltd.,introdu ces in detail the exterior circumstances and emphasizes the importance of seeking the desirable supply chain strategy.Chapter Four,through the analysis of interior resources and SWOT of Xoceco Corp. Ltd,analyzes the interior circumstances of the Corp.Chapter Five,based on the general development strategy of the Corp.as well as the above analytical results,puts forward the supply chain strategy for Xoceco Corp.Ltd.Chapter Six,gives a detailed explanation about major strategies and measures concerning carrying out supply chain strategy for Xoceco Corp.Ltd.,from the aspects of supplier management,alliance with raw material key parts suppliers,reform in supply and mode of production,outsourcing,the layout of assembly factories,and construction of distribution centers,etc.