Research On Supply Chain Strategy Of Post Putai Guangdong Company

With the rapid development of Science and technology, market competition presentsmany different characteristics of demand form under the market environment of economicglobalization: the needs of the consumers appear diversification and differentiation; in newmarket environment, enterprises are pressed for a new production mode. The traditional massproduction mode can’t meet the new challenge, then Mass Customization emerged fromwhich. The favourable Supply Chain Management (SCM) plays the essential role in puttingMass Customization into effect successfully.Firstly, this essay carries on a detailed PEST analysis and five force analysis for theexternal environment of PuTai mailed in mobile communication service Co., LTD GuangdongCompany. By analyzing this, the text points out the great changes of communication productagency industry nearly five years, and analyzes the development environment of China’scommunication product agency industry, that thus obtaines the countermeasures underexternal environment for Guangdong Company at the present stage.Secondly, the article analyzes the current situation and existing problems deeply, anddissects the internal environment for Guangdong Company development based on the SWOTanalysis model, then draws up the solutions for internal situation.Thirdly, the strategic analysis for Guangdong Company’s supply chain mainly from someaspects such as strategic orientation, strategic content analysis, supply chain upstream anddownstream extension strategy, brand and product extension strategy, regional extensionstrategy, supply chain extension strategy downstream etc. The paper expounds thatGuangdong Company, which as the distribution of the supply link, how to make full use ofmarket changes and the industry trend to establish its area status and influence in Guangdong.In the process of analysis, ascend and solve the present and future development problems andanalyzes the key genes to the success with the Supply Chain Strategy thought, realizes thatimplementing the enterprise strategy complementary to each other, improving theenterprise core strengthen strategy, establishing a good supply chain network and therelationship marketing are all the core factors of advancing Guangdong Company’s SupplyChain Management Strategy successfully.Last but not the least, the essay states the assurance measures and effect analysis ofGuangdong Company’s Supply Chain Strategic analysis,and, puts forward the conclusion: inthe future development strategic, Guangdong Company can’t just rely on only agency industryto achieve overall business growth.Instead, the company should take transformation and upgrading in next five years, make full use of the agency industry value, promote theenterprise competitive advantage, at the same time, evaluate the enterprise development withthe Supply Chain Strategy development’s point of view. Thus the company would achieve theboom in the next five years.