Financial Competitive Strategy Of The Telecom Operator Based On The Financial Analysis

Financial information is the synthetic reflection of enterprise production and management state and operating results, including its interior and exterior. Through collecting and processing, financial information can be transformed into financial intelligence, analysis form which could obtain the financial situation of the enterprise, production and management strategies of competitors and industry development trend, providing evidence for management layer's decision. This paper presents the financial analysis based on competitive information, which is a combination of the traditional financial analysis and the features of enterprise competitive intelligence, theorized this method and applied to specific cases, fully showing its applicability for enterprise competitive intelligence. This makes companies to put emphasis on the financial analysis for the role of intelligence gathering, which could find out its own financial problems, mine competitors'financial information, forecast industry development trend, formulate competitive strategies for the enterprise.This paper contains the following studies and results:①It introduces in detail that the financial analysis applies to the process of enterprise competitive intelligence work. It studied the research status at home and abroad of the financial analysis, defined financial information and systematically described the process of acquiring, processing and analysis of financial information.②It definitely presents that the guiding role of the financial analysis for enterprise formulating competitive strategy, objectively shows its limitations, and puts forward to deal with some inconformity indexes.③This paper takes China United Telecommunications Corporation patents as the case. According to above ways and approaches, introduces in detail that the financial analysis applies to the process of enterprise competitive intelligence work. It analyzes the financial situation of China United Telecommunications Corporation, forecasting its future development trend in 3G battle and giving suggestions for its competitive strategy, hoping that it will be helpful for enterprises and its competitors.