A Business Plan For Aparso Ltd.

Outdoor market is a huge market.There are more and more people in North America and Europe start ourdoor activities in place of traditional sports program,which covers hiking,trailing running and Nordic Walking.Meanwhile,Chinese market is blooming as the result of consumption ability increased.The outdoor apparel and textile production bases in China,which has the production advances of medium and high quality outdoor apparel and textile,and where congregate numbers of skillful workers and prefessional development and manufacturing personels.As the current market is lack of quality control and product innovation,the oudoor market is an immature industry.On the other side,there are very long sales channels in the international market.There is huge price difference between the producers and the final consumers,the circulation cost is quite high.The capital requirement for outdoor apparel and textile business is low,yet quite high requirement of management,marketing and technique.It is quite suitable for an entrepreneur with management skills and international sales experience to set up a new business.The thesis analyses the oudoor apparels and textiles market based on the theory of Entrepreneurship,then organize a business plan.From the studying,the new company should define as a medium and high quality outdoor apparels and textiles supplier, finished product service provider and modern frame manufacturer.The market orientates Europe,America,Asia and Beijing,Shanghai,etc metropolises.We can establish our core competition by product innovation,advanced quality control and direct sales channels.By financial forecast,we can build a new company with 1 million RMB investment.The expected NPV investment return is 1-1.5 years;the IRR rate in 5 years is 70%.We will find out that the project is a little investment and a profitable business project.In the final of the thesis,the writer sum up her one year business venture,and expatiate on the function of business plan and how to write an effective business plan, hoping that could be use for reference for the friends interesting in set up their own business.