Oriental Outdoor Equipment Co. Ltd.A Business Plan

Oriental Outdoor Equipment Co., Ltd (hereinafter referred to as the "Oriental Outdoor") has just been established in the past two years, relying on the Internet platform for high-speed growth and development of micro-enterprises, founded by Miss Zhang Yan who come from SuZhou city and returned from abroad. Currently, outdoor foreign trade commission processing is the main business of the company, will play a crucial role in the survival and development of enterprises.However, due to foreign trade processing orders by fluctuations in foreign economic impact, the market has a lot of uncertainty and instability. And the inert drawbacks, This kind of OEM(Original Equipment Manufacturer) caused greatly hindered the foundry business to create its own brand of enthusiasm and self-confidence, and also seriously weakened the OEM enterprise market competitiveness.Furthermore, the wholesale foreign companies due to large orders overseas production elements of the production scale of Chinese customers, the environment, production equipment, and staff management.Oriental outdoors as an emerging outdoor products manufacturer, currently only undertake lower than small orders of less than5million RMB, and related businesses foundry commissioned the generation of Jiangsu and Zhejiang province, the company sent Merchandiser Quality Supervision and control during foundry production schedule. Serious shortage due to funding constraints, R&D funding constraints, independent marketing fatigue, to seize the domestic market share of stamina.Therefore, the company’s management after repeated deliberations, determined to raise funds to build the necessary plant workshop, the purchase of special production and testing equipment, the establishment of the office buildings, logistics centers, as well as staff quarters, will lead the enterprise regularization, standardization and specialization.In view of this, an urgent need to finance bigger, make the brand, expand the domestic market, so as to gradually get rid of the unfavorable situation for others to do awake.By domestic and international strategic and marketing theory, the theory of venture capital, the company’s financial management, learning and research, combined with the actual situation of the Oriental Outdoor, carried out on existing bottlenecks in the development, market development, financing channels, financing and risk issues. The following areas of research:1, by the theory of PEST analysis, Porter Five Forces Model analysis methods to analyze and summarize the elements of Oriental Outdoor facing macroeconomic environment, industry environment, and the user needs to sort out the competitive situation of the outdoor products market for enterprises in the future to develop a reasonable to lay the foundation for the marketing strategy.2, the use of the SWOT analysis approach to the strengths and weaknesses of the Oriental Outdoor capacity of existing resources, the challenges facing the reality are summarized, so as to further clarify the enterprise market to expand the presence of the key issues.3, combined with the actual situation of enterprises, use venture investment theory, found the value of the company’s value creation, brand create realistic opportunities, comprehensive description in order to establish the necessity and urgency of the company’s financing.4, the use of the basic theory and principles of financial management of the venture capital element analysis of the breakeven indicators of corporate finance, sensitivity factors, risk factor, a basic qualitative and quantitative assessment of the investment risk of the project.