The Business Plan Of ABC Advertising Company Ningbo Creativity Bus Shelters Media Operate Project

Outdoor media is a traditional non mainstream media, including buses, signs, light box, balloons, car, posters, neon lights etc. In the 1980 s to 1990 s, outdoor media rise initially, while it is more marginalized in an associated media, its development tendency is not better than the traditional mass media, in the stage of development of spontaneous, outdoor advertising management, creation, research and attention degree is not enough. In recent years, the mainstream media advertising share in the narrow, influence is weaken outdoor advertising is both the quantity, quality, or put on the amount of a steadily rising trend. According to the survey data show, China’s outdoor advertising business volume increased from 0.611 billion in 1990 to11.46 billion yuan in 2002, an increase of up to more than 19 times.With the information technology change rapidly, the media industry is also in a unprecedented revolution. The high speed development of the digital technology and the Internet has brought strong impact to television, radio, newspapers, magazines and four major traditional media. The traditional mainstream media rule no longer exists, diversified, focus media replace it. The transformation of media means the traditional media of outdoors media will also experience to unknown transition, how will the traditional media and new media combined, creative marketing, the realization of outdoor media sales, become an important proposition in the media industry under the new media environment discussion.The first half of 2014, ABC advertising company and the Ningbo Municipal Public Facilities Investment Company Limited signed a 5 year Ningbo bus shelters Light box advertising media exclusive contract. The contract covers the Ningbo nearly 1000 shelters available, a total of 2000 advertising pictures, and also covers the shelters in Ningbo future of the new media covering Ningbo City, Jiangdong, Jiangbei, Haishu and other major city.In this thesis we will focus on the ABC advertising company will be in the contract period for investment, Ningbo city public facilities development, construction, leasing and management, experience and management combined with ABC advertising company in the past to the outdoor advertising media, project investment, comprehensive project management, management, marketing, financial management, investment behavior, risk management theory knowledge, to design the content of the project business plan. ABC advertising company will be high-quality service and innovation ability of Ningbo bus waiting booth into creative media operations, will be in the street facilities in the field of professional strength to ensure that the creative shelter media can become Ningbo City a beautiful landscape, and drives the innovation and development of Chinese outdoor media. ABC advertising company, the project to design a set of both practical and creative mode of profit, and to provide guidance to future work.