The Study Of Management By Project (MBP) Mechanism Of Chinese Tourism Planning Enterprises

With the rapid development of tourism industry, tourism planning draw more and more attention by government. There are many different types of tourism planning institutions come into being. However, with the prosperity of the tourism planning market, the weakness in tourism planning management is increasingly exposed. Imperfect legislation, Non-standard administration, disordered market and competitive environment has prompted the tourism planning enterprises to search for appropriate management mode which is suitable for the current industry environmental and good for enterprise existence.The development of modern project management provides the opportunity. Breaking the shackle by traditional project management, modern project management emphasizes the satisfaction of project stakeholders and the goal of the project, and put forward the concept of Management By Projects (MBP). It provides the long-term-project-organization the optimized management mode and management concept. This management mode can enhance the capability of organization's survival and development, decentralize management responsibility, improve the capability of organizational learning. Due to both the business activities properties of tourism planning enterprises and organizational structure design just meet this type of basic properties of enterprise, it makes the using of MBP in tourism planning enterprise management possible.The MBP of tourism planning enterprise is a comprehensive subject, including: enterprise management, project management, system of scientific knowledge, many discipline theories and research methods.First of all, from the perspective of tourism management, the article analyzes the present existing problems include: non-standard of the market, the imperfect enterprise management system and the organization structure, the lack of communication of the client and tourism enterprise about the planning, portfolio management efficiency is not high, and the lack of managerial talent.The second, Comparing the traditional management and MBP in concepts and ideas in management, management methods, organization structure and management mechanism, the management process, etc, the characteristics of the enterprise, business activities, organization structure, internal management and environmental characteristics are analyzed to prove the possibility to implement MBP in tourism planning enterprise. From the aspect of tourism planning project properties, planning process, competition descript the specificity of the implementation of MBP in tourism planning enterprise.The management mechanism of MBP in tourism planning enterprise is preliminarily constructed, including goal-directed behavior mechanism, internal coordination mechanism, the environment and development mechanism which including incentive mechanism, constraint mechanism and supervision mechanism, project selection and decision mechanism, resource allocation and integration mechanism, information communication mechanism, the knowledge accumulation mechanism, the adaptation mechanism, innovation and improvement mechanism and stable capability mechanism etc, and analyze the influence of each mechanism.The third, recommendations of the safeguard measures of MBP implementation in tourism planning enterprise are made. The suggestions include cultivating the awareness of MBP, the construction of the organizational structure and simplification and reorganization of management process, standardize the rules of management, organizational support of the mechanism, the integration of mechanisms and coordination of stakeholders, etc.Finally with the analysis of the growth of famous planning and design enterprises EDAW and Yuanjian Tourism Research Institute, we find out that planning enterprise management should pay great attention to the business enterprise principle, management mode, the ability of learning and innovation skills, enterprise culture and employees. Give some advices to Yuanjian.