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Chengdu Anjie SKODA Chipin Research Project Planning

Posted on:2017-11-21Degree:MasterType:Thesis
Country:ChinaCandidate:B L HeFull Text:PDF
GTID:2349330512964434Subject:Engineering
Abstract/Summary:PDF Full Text Request
As a symbol of modern industrial progress, as the demand for automobiles increases, the automobile manufacturers of various brands have stepped up their cooperation with automobile dealers in order to seize this "big cake". The automobile sales and service-oriented Brand car 4S shop building. However, because the vast majority of China's auto dealers are private and private enterprises, these enterprises face a common problem in the fierce market competition, that is, the use of rough, random experience management, which makes its investment in the establishment of cars 4S shop when there is no plan at all chaotic at all. Especially in its early construction process, such as how to expand the market, how to plan the scope of the project, how to avoid the risk of the project, how to standardize management processes and other issues to be explored. Therefore, research and put forward a set of scientific and effective car 4S shop planning method is currently many car dealers in China to be solved.Sichuan Anjie Vehicle Investment Co., Ltd. as a car sales service enterprises, according to their own development strategy and business development needs of the company Chi original venue car repair shop to be converted into a B-level Shanghai Volkswagen Skoda 4S shop, and use has been Sichuan Ansett Automotive Technology Service Co., Ltd. as a carrier, investment and construction into Ansett SKODA Chengdu gallop project. This paper chooses Ansett SKODA Chengdu 4S shop construction project as the research object, combined with my actual work experience in the company and learned project management theory knowledge, methods and tools to study and propose the planning and formulation of Ansett SKODA project method.First, the background, meaning, basic idea, content and method of the topic research are expounded. Then, the related theoretical foundation and the development of automobile 4S shop construction are reviewed. And risk management planning as a guide basis for the positioning of automotive 4S shops and the development of combing at home and abroad. Secondly, the paper analyzes the situation of Ankai SKODA project in Chengdu, and discusses the necessity of project introduction and the necessity of project planning. Then the thesis puts forward the method of plan planning and risk management planning of Ankai SKODA. Project scope planning includes project scope identification, collection of stakeholder requirements, definition of project scope statement, creation of project WBS, and assignment of project scope management responsibilities. The planning of the risk management plan includes:planning, identifying and analyzing the risks of the project according to the risk management idea, the risk assessment and analysis, and the treatment of the risks according to the objectives, the basis and the risk management organization of the risk management plan, To carry out the project risk management to provide the necessary support, and then for the entire Ansett SKODA Chi-chih recruited project management team to learn from.
Keywords/Search Tags:Auto 4S store, project management, planning management, scope management, risk management
PDF Full Text Request
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