Research On The Electric Power Market Of Shangqiu

Power industry is an important basic one with antecedency and has close relationship with the national economy.At present, the power plant has been divided with power network, then the monopolization of the electric power has been broken and at the end,the electric power market will take part in the competition.In this paper,the existing state and the development tendency of the electric power market are introduced.And the actual electric power market of Shangqiu and the problems of it are analyzed.The theories of the meaning and the construction of the electric power market, market marketing and the strategic management are dissertated systematically.And the circumstance of the electric power market and the electric power marketing are analyzed by using the analysis method of SWOTAccording to concerned literatures and data,the existing state and the consumption characteristic of Shangqiu electric power market and the relationship between the existing state of the supply and demand of each industry and with the consumption of electric power are analyzed based on the investigation and study of Shangqiu electric power market.The effects of the macroeconomic and microcosmic circumstance factors on power demand are researched.The electric power market of Shangqiu is analyzed systematically.The electricity consumptions from 2005 to 2009 of Shangqiu are forecasted by building forecasting model with GM theory. And on the base of comprehensive analysis and forecasting,the problems of the electric power market marketing of Shangqiu are analyzed.Then the marketing strategic suggestions of developing the Shangqiu electric power market are produced. And suitable marketing strategic measures are suggested to choose.