Research On The Developing Model Transition Of Chongli's Tourism Industry

With the advance of society and development of economy, people's leisure consumption demands are increasing and becoming more and more diverse. Leisure consumption demands will Impetus products innovation, optimize tourism Industry structure, and finally change the developing model of tourism. How to adapt the consumers'changing demands, to transit the developing model, is of great significance to development of regional tourism industry.This paper analyzed the current situation of tourism industry in Hebei province'Chongli county,then emphatically analyzed the necessary of transition from three aspects: The tourism industry's contribution is insufficient to the local economy, the shift of travelers'appetites and the plan of Hebei province's leisure tourism industry belt around Jing-Jin cities, and then we discussed the possibility of transiting its tourism development model to recreational tourism combining with the trend of tourism. Then, we analyzed the conditions of transition from four aspects: Resources, location, economy and markets and made a choice of its transition direction. Finally, we elaborated the definition and characteristics of recreational tourism, and constructed the new developing model from three aspects: Guiding principle, goal pattern and essential factors, then we proposed some advices on how to develop recreational tourism from the aspects of marketing, products and services.