Study On Sustainable Tourism Developing Model Of The Emerging Tourist Areas

With the rapid development of domestic tourism industry and rapid growth of tourism demand, the tourism industry is regarded as engine of promoting the development of regional economy in many parts of China, which is paid high attention and supported vigorously by government at various levels. In recent years, there is a large number of emerging tourist areas, with representatives such as"Jiaozuo Phenomenon","Luanchuan Model"and"Yishui Phenomenon", etc. These areas have explored a new pathway that driving the regional development by tourism industry and aroused wide concern, which tourism industry develops rapidly from zero to well-known brands presently and has prominent economic, social and ecological benefits. However, many non-sustainable factors exist in the process of tourism development of emerging tourist areas, especially that impact and damage on natural environment and social culture by rapid development of tourism will become increasingly serious, thus sustainable tourism development becomes urgent problems for emerging tourist areas to solve. Based on the sustainable development concept, this paper made research on the development of several emerging tourist areas such as"Yishui Phenomenon"and"Jiaozuo Phenomenon"from a new version of resource and environment protection and development model transformation. Firstly, the author gave a definition to emerging tourist area and its characteristic was also presented; secondly, sustainable tourism development model of emerging tourist areas was constructed with the empirical study of Yishui County in Shandong Province; thirdly, feasible advice and ideas in accordance with principals of sustainable development were proposed. With the characteristics of feasibility, dynamics and forecasting, this paper provided a new idea and development direction for regional development and offered a basis for making correct policies of tourism industry and tourism planning at the same time.The following content are studied principally in this paper: 1. Theoretical study on the sustainable tourism development of emerging tourist areas. The definition of emerging tourist area was identified and characteristics were presented; based on the above-mentioned effort, definition and relevant theory of the sustainable tourism development of emerging tourist areas were presented.2. Research on the sustainable tourism development model of emerging tourist areas. The author analyzed"phenomenon of new tourist areas in China"in three aspects namely background of production, driving factors of development and sustainability of development of tourism industry; gave definition to the sustainable tourism development model of emerging tourist areas and also principals for model building; constructed the model form four aspects, that is, sustainable utilization of tourism resources, product exploitation of sustainable tourism, market exploitation of sustainable tourism and management of sustainable tourism, and further analyzed interaction among the above-mentioned aspects, and at the same time analyzed the specific requirements thoroughly. The author pointed out that if the emerging tourist area arrive these four aspects'requests, its tourism development is sustainable. Otherwise, it's unsustainable.3. Empirical study on the sustainable tourism development of emerging tourist areas, taking the Yishui County in Shandong Province as an example. On the basis of expatiating on Yishui tourism resources characteristics and tourism development condition, the paper analyzed and evaluated Yishui tourism development mode from four aspects, that is, utilization of resources, product exploitation, market exploitation and management of tourism, and pointed out that the Yishui tourism development model has the success, also faces challenging. It explores a new pattern that promoting the regional development through tourism. Simultaneously it is also facing the challenge, including needing to transform urgently to the modern tourism industry system, the multi-skill tourism product system, the sustained growth market system and the self-contained macroscopically regulation and control system. Taking road of the sustainable development is only correct choice of the Yishui tourism development.4. Strategy research on the sustainable tourism development of emerging tourist areas based on empirical analysis. On the foundation of empirical analysis about tourism industry of Yishui County, the paper proposed some strategies of tourism development such as limited leading by the government, establishing development strategy of the sustainable tourism industry, recombining resources and carrying on the resources'reserve, forming the multiplex financing pattern through the marketability operation, perfecting modern tourism industry system, enhancing the community residents'ability to participate in the tourism development, establishing perfect tourism warning system, and so on.The main innovations in this paper are as follows. Firstly, this paper researched on the emerging tourist areas defined in the economically underdeveloped areas as a new model of regional development to see tourism through jumping out the tourism. It explored the basic laws of driving regional development, which are oriented by tourism and taking subsequent advantage, and built up a sustainable tourism development model of emerging tourist areas with great pioneering attribute. Secondly, this paper reviewed the"Yishui phenomenon"based on the sustainable development concept, and evaluated the development model of Yishui tourism using model evaluation methods. Although this is qualitative analysis, it expands the significance of the model, and finds the deficiency in development from the evaluation of the process such as mechanism, interaction, etc, which also provides the basis for decision-making to formulate proper tourism industry policies, development principles, and development plan for the emerging tourism areas.