An Empirical Analysis On The Development Of The Leisure Industry Of Tianjin

Freedom is the essence and ultimate demand of human beings,and the optimal realization of freedom is leisure. With the human society's development and progress,leisure consumption has become an important indicator to measure the quality of people's lives. To develop leisure industry has already become a major tendency worldwide. Owing to the comprehensive features of leisure industry, it is hard to measure its contribution to the national economy through statistics in a traditional way and thus it becomes a problem in the research on leisure industry. These are the problems this paper trying to solve: how to develop leisure industry? what are the main factors in influencing city development? what should the government departments and related services do to regulate and promote its development?This paper is divided into 5 parts to explain the answers of these problems. Chapter 1 introduces the background and significance of this paper, and then indicates its main content, structure, methodology and innovation.Chapter 2 presents a review about leisure industry-related theoretical research. Referring of abundant literature on leisure research at home and abroad , this paper sums up the meaning of leisure, defines the relationship among leisure , tourism and holiday, summarizes the research progress in this field and reviews the related research on the leisure industry.In chapter 3 we do an empirical research on the development of leisure industry of Tianjin. First, we design questionnaires to elicit the tourist market characteristics and potential market demand. Second, factor analysis method is employed to analyze the significant factors in upgrading and developing the tourism industry of Tianjin. Last, two test processes are presented to verify whether the questionnaire has a high internal consistency and equality of means of supply and demand. For the latter one, a special way, t-test, is made use.Chapter 4 offers some suggestions and measures based on the research above, which includes to establish the brand of leisure industry of the city, to develop its regional advantages, to design new leisure projects, to diversify the leisure economy, to strengthen the mechanism of introducing talents and the construction of the related software and hardware, to improve the quality of leisure industry and leisure consumption and strengthen inter-city cooperation.Chapter 5 summarizes the findings and proposes some next steps in this research field.