Chongqing Urban Leisure And Tourism Industry Research, Analysis Based On Demand Behavior

Leisure tourism industry is a result of modern industrial civilization. Or rather, it is a result of modernization. With the knowledge economy era coming, new technologies and others can make people spend more time on leisure. On the one hand, leisure is becoming an important part in one's life. On the other hand, leisure tourism economy becomes the important development direction of travel industry. According to the researches of experts in WTO, leisure tourism economy will became the most important in the tourism industry.The leisure tourism economy in China has quite scale, whose product value accounts for 20% of tourism industry. And there is a growing tend. In order to promote the development of leisure tourism industry in chongqing, this paper, from the case study from the perspective of tourists to demand, chongqing urban leisure tourism industry development is studied.From the basic concept and basic theory of leisure and recreation, the basic concept of tourism industry at home and abroad, and the analysis of leisure and recreation of tourism research literatures were analyzed. On this basis, specific research. Firstly, the thesis of chongqing urban leisure tourism development history of a simple review of chongqing urban leisure tourism development is still in development, Second papers of chongqing urban leisure tourism industry's development present situation and the existing problems are analyzed, including industrial scale, the industry layout; etc. Again, the thesis in chongqing citizen by use of leisure tourism research, statistical data analysis and investigation results of chongqing citizen leisure travel behavior, which include recreational purpose, leisure preferences, leisure time, leisure information acquisition, leisure costs, satisfaction index, thus chongqing citizen leisure tourism features. In addition, this paper also in people daily travel, leisure and holiday tourism leisure needs to further research and comparison of chongqing residents are summarized and the demand of leisure tourism demand. At the same time, to further explore internal cause, combined with the survey data, the paper analyses the statistical software at leisure needs of the public. Finally, according to the above analysis, this paper pointed out the main countermeasures of chongqing urban leisure tourism industry development.