Study On The Strategy Development Of FAW International Logistic Center

Along with China economy of high speed development, people life continuously of exaltation. The purchased desire and purchased ability growth rapidly, each of manufacturers try their best to develops new products, enhances the output, expands the market, they hope they can get greater benefits. The industry of automobile is a typical model. But along with the price of the original materials, energy, human resource increased rapidly in recent years, the cost of the automobile can not decrease. The third part logistics which is the representative of "three profits sources" gradually be concerned by people. The concern of the government and business enterprise also develop for the logistics industry vast of development space. But modern logistics is a newly arisen industry, the process of development have very big of blindness and indetermination. Enlarge the management strength of the supply chain, integrate and optimize the process, the logistic management will be efficient. A lot of car producer make a quick reflection, they hire the 3PL company to manage the logistic process. The production risk will get lower, the extra capital, manpower, resources etc. will be used in others important department. Certainly, the rapid development will get a few harmful effect on the Chinese car logistic field, such as non-normative management, lack of the experience of the operation, lowly efficiency. Nowadays, with the more and more competition and higher and higher demand, these hard harm will block the development of the Chinese car logistics. How to let the enterprise of the logistics progress straight forward is a real problem to solve. so the concept of strategy management is more and more concerned by logistics business enterprise.Changchun FAW international logistic center was established in 1997 July, the FAW import and export's subsidiary company. The company has advanced logistic facilities and the biggest basket center and break up center in the northeast china. The important customers are FAW-CAR company, FAW-VW company, FAW-JIEFANG company, FAW-FENGYUE company. We provide the service of the management of container and JUST-IN-TIME delivery. We company has a rapid progress and also can meet the problems that all the logistic companies faced and confused to the future.《strategy management》written by Fred?R?David is the theory foundation of the article. The definition of strategy management is the establishment, implement and evaluation can make the organization attain its target of and across function decision of art and science. The strategy management concentrate on to the marketing, finance accountancy, produce operation, research and development and calculator information system carry on comprehensive of management, with realization enterprise of success. The purpose of the Strategy management is create and make use of new of with differ from former of opportunity in the future. The article references a great deal of papers and network resources, the Chang Chun faw international logistics center is the enterprise which the article analysis. Solve the real problem of the business enterprise strategy with comprehension and usage the theory of the strategy management.At first, the article expatiate the trend of the oversea logistics enterprise and domestic logistics enterprise. The international part analysis the present condition of the abroad logistics industry. The article instruct the trend of development in the logistics cost, the logistics system and the three party logistics service of market comparison etc. with the examples of the united states of America and Japan, the article concrete instruct the significance for Chinese enterprise of the logistics. The article analysis the development trend of local logistics industry from the business enterprise scale, industry policy, profession organization, personnel structure etc. The article describe Changchun FAW international logistics center's actual circumstance, include the company background, personnel, resource, process, qualification, organization structure etc. That is the preparation for the strategy establishment. The article stress on the external opportunities and threats and the internal strengths and weaknesses . With theoretically analyze of each impact factors of company and the my working experience of company several years, the article make the external factor evaluation matrix and the internal factor evaluation matrix, analysis the abstract theory; with the method of the SWOT, integrate the content of the two matrixes, we get some strategies for the Changchun FAW international logistics center. According to the environment of the company, the article choose the business process reengineering for the company and establish the strategy development project. The article instruct that the company must ensure the project be implement. In the end, the article generalize to the thesis and carry on outlook to the future development of the logistics industry.The aim of the article is study the theory of the strategy management, master the method of the analysis, solve the real problems in the company with the theory and the actuality of the enterprise. Although the actuality in each company is different, but the same method of research can be used. The logistics enterprise which confront the same problems can use the method, but the method must integrate the actuality of each company.