Study On Development Strategies Of Chongqing Station Group Company

Public transportation station limited company of Chongqing, which is called Station group Company in the following, was organized by the government on December 25th in 2006. This group is a national company. Its functions include the construction and management of the bus station as well as the operation on identity cards. The born of this organization is one of important achievements in the field of transformation of public transportation system in Chongqing. Station Group Company will grab opportunities such as the balance development between urban and rural to get developed and strengthened, under the"314"plan addressed by chairman Hu.Firstly, based on the conditions of Station Group Company, this paper analyzes both the external and the internal environment, forecasts the market demand of Station Group Company, analyzes the competition conditions in this industry, and summarizes the threats and opportunities facing by the company, by applying the strategic management and economic theories. Secondly, the strategy of Station Group Company is evaluated by analyzing its operating ability and resource. Further, the SWOT analysis is finished by making use of EFE and IFE Matrix. Thirdly, basing on the SWOT analysis, possible strategies the company can choose are proposed. This paper argues that the Station Group Company should focus on its basic business - the construction, administration and operation of station. At the same time, in order to improve its competence and finish its basic mission, greater effort has to be made to the IC card business. In order to make full use of the opportunities the company faces, Station Group Company can also make investment to the business of gas station, so as to make significant profits, which is beneficial for the company to overcome the problem of financing. At last, in order to guarantee the implementation of strategy, some necessary suggestion, including optimizing the business pool, improving the ability of financing and improving the management, was proposed.