The Influence Of Internal Resource Discrepancy, Alliance Structure Of Competitive Strategic Alliances On Cooperative Effect

Since 1980s, strategic alliances have been to the best choice for enterprises to reflect to the more and more competitive market. During the period of development, enterprises also have changed their view of competition and learned to cooperate with each other for more intricate competitive environment. It attracted many scholars to investigate in the related theory about strategic alliances.Based on the results which have been got by the former scholars, this paper emphasizes on the analysis of the internal environment which influences the cooperative effect of competitive strategic alliances, including the heterogeneity of resource which invested by alliance enterprises and alliance structure. Concluding the theoretic hypotheses and the model which describe the key common internal environmental factors by academic summarize and logical illustration.To testify the hypotheses and the model, taking the manufacturing and process industry in Chongqing, Shenzen and Guangzhou areas as the matrixes, this paper also adopts an empirical study on about 100 corporations by questionnaire investigation. First, the data was compressed and the further analysis was done by the SPSS15.0 software, thus insured the reliability and validity of these indexes.Secondly, the questionnaire's data was analyzed with the Amous7.0 software. And realized Structure Equation Modeling analytics. Based on the analytics, it was discovered that enterprises'preferred strategic alliance structure is influenced by the discrepancy of the partner'resource which invested in alliance. And the discrepancy of the resource also has negative effect on the cooperative effect. And the contract-based alliance has negative effect on the cooperative effect too, but the impact of equity-based alliance on the cooperative effect is not marked. Furthermore, this article analysed the impact of internal resource discrepancy and alliance structure on the cooperative effect dimensionality separatedly, and summarized the scale dimensionality of the endogenesis effect of competitive strategic alliances. Finally, this article carried out the explanation on the result of this empirical research.The contribution of this study lies in that we study the relationship between the internal enviroment and cooperative effect after applying Survey, EFA and SEM. Therefore, in order to gain better cooperative effect, the competitive strategic alliances must investigate the discrepancy of resource which be planned invest to alliance with own, and choose the appropriate alliance structure according as the goal of alliance.