Research On Development Strategy Of A International Freight Forwarding Co.,LTD

Along with the high prosperity of trade,the status of modern logistics in the contemporary economic operation mechanism is increasingly prominent.In the current new situation,the overall macroeconomy is tending downward,the incremental volume of foreign trade is significantly reduced,and the freight forwarding industry is in the critical period of the stock game,international freight forwarding enterprises must recognize the reality to accelerate the formulation and implementation of development strategy.The thesis takes A International Freight Forwarding Co.,Ltd.as the research object,and uses the PEST analysis method and the Port Five Forces model to carry out in-depth analysis of the international freight forwarding industry environment.On this basis,the internal factors of A Freight Forwarding Company are analyzed in order to clearly establish a comprehensive impression of its strengths and weaknesses.SWOT matrix is used to match the points discussed above,the options for development strategy under different conditions and scenarios are showed and quantitatively evaluated,aiming to obtain a forward-looking and developmental development strategy that conforms to the current situation of A Freight Forwarding Company.The results show that the company is more suitable for a growth-oriented development strategy,but also needs to incorporate certain improvement strategies,combining the advantages of both to promote the development of the company and gradually build up the company’s characteristic competitive advantage.In addition,the strategic objectives are formulated based on the current situation of A Freight Forwarding Company and the general environment of the industry,and the strategic implementation route is also clarified to improve the freight forwarding products,change and upgrade the marketing model,build a third-party logistics network,and strongly promote the construction of overseas agents,etc.Finally,the supporting plan for strategic implementation is also given.This thesis analyzes multiple factors and proposes corresponding countermeasures to provide a comprehensive and holistic solution to the current operational difficulties and problems exposed by A freight forwarding company,which will be an inspiration for the same type of enterprises.This article involved 41236 words,and 50 references.