The Competitiveness Research On Our Country Aviation Logistics Industry

The aviation logistics is the process of which it takes the aviation goods transportation as the main transport mode and uses the air movement professional resources to do the benefit circulation and the storage from the supplying place to the receiving place effectively to meet the customer need, it integrates the transportation, the warehousing, the loading and unloading, the processing, the reorganization, the allocation and information into the organic synthesis to form the complete supply chain, provides multifunctional and integrated comprehensive service for the user. The aviation logistics industry is one kind of complex and polymeric industry which forms through the aviation logistics resources industrialization. Its industrial market main body mainly includes the airlines, the air station, the aviation logistics enterprise and so on.In the last few years, along with our country economical trade's development, the aviation cargo freight volume growing explosively, the status of the aviation logistics industry is getting more and more important as an emerging service business in our country national economy. Through our country market economy develops deeply and the government looses the aviation logistics market admittance, more and more Airlines establish the special logistics enterprise, and some strengthful privately owned logistics enterprises enter and participate in the competition. Meanwhile, along with our country joining WTO, the domestic aviation logistics market gets looser furtherly, the overseas large-scale aviation logistics enterprise enters the domestic market one after another and forms the fierce competition with our country original aviation logistics enterprise. Under this kind of situation, researching our country aviation logistics industry international competitiveness condition and how to formulate the aviation logistics developmental strategy, becomes the most important question for our country Aviation Logistics Enterprise to participate in the market competition.The industrial international competitiveness is an organic integration which is made of many kinds of mutual connections, the interaction essential factors, is a complex system. Therefore the academic circle also does not have the uniform and definite assessment method about the industrial international competitiveness's research. This article uses the SWOT analytic method to research our country aviation logistics industry competition ability combining with the aviation logistics industry the characteristic, locate our country aviation logistics industry's level of development accurately and clearly, can thus formulate the target-oriented, practical and feasible countermeasures. It is useful for our country's aviation logistics enterprise to develop in the right way, and compete with the overseas logistics enterprise better.According to the design of proposing the question, analysing the question and solving the question, in the foundation of consulting massive literature, this article first makes some simple introductions about the aviation logistics's operation pattern and the historical development, then explain the logistics industry's connotation and the composition comprehensively, analyze the aviation logistics industry the characteristic emphatically. Then studies the integral development condition of our country aviation logistics industry, analysis our country aviation logistics industry competition pattern selectively facing with multinational corporation's powerful competition. Once more, through the surfer in the internet, going to the library to look up the material and collect the data of our country aviation logistics industrial development. Once more, uses the SWOT analytic method to study the superiority, the inferiority, the opportunity and the threat of our country aviation logistics industrial development thus makes the relatively objective and fair evaluation about the competitiveness condition of our country aviation logistics industry. Finally based on this discussion ,propose the competitive strategy of promoting our country aviation logistics industry competitive power.