A Research And Programme Of Competitive Strategy Of South China Aviation Oil Company

Along with China joins the WTO and state-owned business enterprise strategic to adjust and the reorganization of the public aviation industry, the aviation oil circulate to be placed in from the planned economy system gradually to market economy transformation, China Aviation Oil Group Company monopolize for several years and it will soon be break the structure and form, the aviation oil realm take charge of the system, the aviation oil price system and resource assignment will take place the important change.South China aviation oil company will face many opportunities and threats of the exterior environment. How make use of business enterprise can both grasp the opportunities with using its internal advantages and avoid the threats by overcoming its own disadvantages to have become be farsighted development of key for South China aviation oil company.In order to design the most suitable enterprise competition strategy and functional strategy of company development for South China aviation oil company, The thesis is based on a complete description of the related strategy management theory, using combination of exterior and inner environment methods, macroscopic and microcosmic methods, theories and actual methods, carried on the research and analysis of the system to the strategic topic of South China aviation oil company.According to analytical method of PEST and models of Porter's five competitive forces and the key success factors, The thesis first be carried on analyze and evaluate the macroscopic environment and microcosmic environment and the profession competition conditions of South China aviation oil company, discover that it face the global economic integration, Chinese economic high speed development, nation attach importance to the public aviation industry, the information technique speed, the tourism be fierce development etc.at the same time, The company are also facing threats after join the WTO to the product oil market open, promulgation of《Anti-monopoly Law of the People's Republic of China》, the fierce development of railroad and highway, international oil high price, supplier and customer with haggle ability strong etc. and get profession key success factor be low oil price, safety and guarantee supply and local aviation oil market variety transition period strategy.Secondly, According to the value chain theories and combine the internal resources of business enterprise, carry on the analysis an internal environment to South China aviation oil company, find out the company to own the scale of economy of provide oil facilities, management system advantage, strategy management functional strengthen, the system construction and normal management strengthen, resources dispensation the ability strengthen, the shareholder real strength and support, safety and the performance consciousness exaltation etc. also face the employee to exist to fall behind the idea, human resource to treat excellent turn, the property be idle severity, safety management the foundation be rickety, cost consciousness not strong, the price mechanism predicament, business enterprise whole management level and financial powers get behind with the abroad to go together and the information-based management need perfect etc. bad situation.Then, According to the strategic evaluation method that the policy direction carry on the analysis to competition strategy of company, make sure competition strategy of the company is centralization and low cost strategy, and carried on the company competition strategy and research and programming of company's functional strategy.End, carry on the competition strategic implement and control of the company, and carry on the valuation to strategy implement and put forward suggestion.Although the thesis research method not only resolves the research problem of competitive strategy of South China aviation oil company but also there will be the certain reference value to aviation oil profession and other profession.