The Research On Evaluation And Construction Of China's Family Enterprise Culture

After reform and opening, China's family enterprise has experienced the unprecedented development. However, there are few family enterprises that can develop permanently. The reason is that family enterprise does not form a enterprise culture that has core competitiveness. In the family enterprise culture, there are not only active ingredients, but also negative elements. Therefore, it is important to analyze present situation of the family enterprise culture, assimilate the elite and eliminate the draff to the study of family enterprise culture.Through combination of theory elaboration and practice induction, empirical research and standardizes research, qualitative analysis and quantitative analysis, this article studied related problems of family enterprise culture reconstruction appraisal in China from as many aspects as possible. This article developed a set of more reasonable cultural appraisals system for the family enterprise. This article tries to promote construction, improve the existing situation of family entreprise and provide theoretical foundation and valuable experience for the culture construction of family entreprise through evaluation.The paper divides into seven chapters. In the first chapter, based on the present situation of China's family enterprise, this paper proposes the real meaning and the urgency of the appraisal system construction of family enterprise culture. The second chapter described the concept, structure and special functions of enterprise culture and further studied related theories of enterprise culture in the aspects of economics and management. In the end of the chapter, this paper analyzed some related evaluation methods of enterprise culture. The third chapter analyzed the influencing factors of the family enterprise culture and the characteristics of the family enterprise culture, and then summed up the current status of the family enterprise culture constrution. Finally it proposed to promote the culture construction through evaluation and provided the countermeasures through the case study of the family enterprise cultural reconstruction. In the fourth chapter, based on the characteristics, existing problems and the development need of family enterprise culture, this paper established a set of evaluating indicator system from the strict quantitative angle. Subsequently, it used the structural equation model to test index system and selected the index that has strong influence. Finally, the family enterprise culture evaluation model was established through taking the expert advice for reference. The fifth chapter used an example of HUAHAI to apply the enterprise culture appraisal model. For effective determination appraisal target influence weight, the article improved the fuzzy Borda and used the improved method to process index data. After that the article analyzed the correlation data, and then analyzed the actuality condition of HUAHAI enterprise culture in the four levels. Finally, it adopted the behavior consciousness inspection procedure to examine the effective degree of appraisal model, and then it proposed some opinions for improving the model and summarized the superiorities and inferiorities of China's family enterprise culture. In the sixth chapter according to the problems existing in the theory and practical appraisal of family enterprise culture in our country, this article proposed that the family enterprise culture should be improved from four aspects and the government needs to assist on improving the macroscopic environment, which enables the family enterprise to be able to build the new times Family firm culture smoothly. The seventh chapter is the conclusion of the paper.