Study On The Strategy Of Shanxi Yuyuan Property Management CO.LTD.

Because of the new theme that the CPC call on people to construct a socialistic and harmonious society, the main trend of social ideology has got its new direction --- toward"equality, development, harmony, progress", which is also obvious in the reform of all trades. Estate management, a special trade in the field of service has been fully improved with the development of the whole social economy. The speed of the trade development is getting faster and faster at home and abroad, so the proprietors have raised stricter requirements related to management idea, application process, technology renovation and staff quality of the estate management company. Shanxi Yuyuan Estate Management Ltd. Co. as an enterprise switched from a logistics department of a state-owned enterprise has the following problems:the late foundation, defective system, outdated management style, application process and poor staff quality etc. In this case, the enterprise cannot properly develop. According to the financial report of the company, the company has suffered a loss for years and is now incapable of running on. How to change the application format? How to solve the problems when competing with other companies in the same trade? How to bring in the new social ideology in the renovation of the company? How to take the responsibility to be a good estate management company? This series of problems have urged us to take the development of Yuyuan Estate into account.The article has analyzed the basic information of Yuyuan Estate: inner and outer environment and has listed the disadvantages, the new development and trend. It has made a set of proper developing strategy and protection measures based on the analyses of different enterprises, the relation between Yuyuan Estate itself and its self-improving plan.By putting all the strategies into practice Yuyuan Estate is expected to get rid of the present situation and to step on the correct way to be a modern successful estate management company that can gain not only social but commercial profit.