The Research On Developing Strategy Of Fh Real Estate Company The Research On Developing Strategy Of FH Real Estate Company

In recent years,China’s social economy and other aspects have been developing continuously,and the level of urbanization in China has been continuously promoted.The future integration of urban and rural areas will be the main development trend.As the concept of "beautiful China" is proposed,governments and workers at all levels of the country are promoting the construction of"featured towns",while the soul of the characteristic town lies in the construction of beautiful countryside.After studying the overall environment of the real estate industry,this paper analyzes and explores the development strategy of the company after the company’s business upgrading.To guide the development of FH’s new business by strengthening the efficiency and feasibility of team decision-making.Article analysis of the process from outside to inside,according to the analysis leads to the topic,and the train of thought to solve the problem,with the aid of porter five model as the main basis,through the SWOT analysis,put forward the FH after upgrading the problems facing business,make enterprise general development strategy and basic competitive strategy.With the advantage of local resources and the resource endowment of the region,FH aims to create value as the overall strategic policy of enterprise development through the transformation and upgrading of the specialty operation.Combining with the actual situation of enterprises,from the enterprise culture construction,optimize the organizational structure,improve internal management,strengthening the talent team construction,developing external market exploration strategy implementation countermeasures are put forward.