The Research On Developing Strategy Of W Company

With the consecutive launch of a series of macro control policiestargeting to the housing industry, there is more and more fierce competitionin estate property that is associative of its survival. In addition to pressingcompetition with large companies, the small and middle housing enterprisesface extreme difficult business environment to survive in increasingcompetitive market. Through the analysis of outer and inner environmentalcondition of W, this essay aims to make strategic police for the companydevelopment to improve the efficacy in police making, helping W survive inthe competition to dissolve the crisis and promote its healthy and sustainabledevelopment.By adopting the evaluation of inner and outer factor and the analysis ofmatrix instrument to overall strategy, for both outside competitionenvironment and inside company mechanism, this essay argues itsdisadvantage place in the competition considering the comprehensivedevelopmental prospect and detailed development direction based on thesuper competition theory, and regards financing as the critic factor to impedeits further development, finally on this conclusion the overall developmentalstrategy and fundamental competition have been made out.W has made overall strategic policy featuring plural developmentalorientation, and decided practical measurement to fulfill its strategy from the view of organization structure, human resources and financial coordination.