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Research On Developing Strategy Of Nortel Information Technology Co., Ltd

Posted on:2015-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:L QingFull Text:PDF
GTID:2269330428455881Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Nortel Information Technology Co., Ltd. was established in early2013, thecompany’s main business is the development of government institutions andinformation systems and to provide IT services to government and public institutions.The main objective is to seize the founder of social management innovation andscientific center since2010, stressed the opportunities brought about by the market.Focus national advocacy and social management innovation is the government andscientific institutions to optimize the efficiency of business processes and enhance thesocial management work, which means that the government raise the level ofinformation and transaction processing procedures and institutions. Nortel InformationTechnology Co., Ltd, entrepreneurial team after a preliminary market survey foundthat information technology is now the government and public institutions is still in itsinfancy, just stay in the office automation software using general terms. In order tomeet the social management innovation and scientific requirements, government andinstitutions must rely on the introduction of a variety of information systems, theestablishment of a systematic, intelligent, information-based transaction processingplatform. Therefore, under the conditions of the policy of double support and marketdemand, Nortel Information Technology Co., entrepreneurial team that founded thecompany.Nortel Information Technology Co., Ltd. Since founded mainly engaged in thesocial management information platform planning and design of software and systemresearch and development, is now in the early stages of the business. The company iscommitted to research and development of social management information system, theparty construction of grid management system and management information systemand land and resources management information system, etc. With the development ofinformation technology and Internet technology, people’s production and life of alllevels and in various fields are deeply influenced by science and technology application. Management information system is a product of the era of informationtechnology, it can all kinds of data integrated management, on-line to solve variousproblems. Nortel Information Technology Co., Ltd. The research and development ofmanagement information system using database technology, centralized and unifiedplanning and relevant data of social management, realize information sharing, networkprocessing, real-time query and feedback, etc. Governments and institutions can bethrough the application of the information system, not only can effectively improve thework ability and the work efficiency, also can realize the innovation of socialmanagement and scientific. Therefore, Nortel Information Technology Co., Ltd. Themain business of accord with a country under the new situation of the scientificmanagement of the innovation of social management and social requirement, have agood market opportunity and policy advantage. But because the company has just setup soon, there is still a lack of talent, channel is not smooth, the market share is low,the problem such as weak technology innovation level, has not yet formed a goodmarket competitive advantage, it is difficult to get a better development of resources.If able to seize market opportunities, and fully understand the industry environment,improve internal resources and reasonable strategies and effective implementation ofthe strategy, Nortel Information Technology Co., Ltd can overcome market facing thedilemma of takes hold in the industry, get a steady development.This paper analyzes the present situation of the Nortel Information TechnologyCo., Ltd, analyzes its existing problems and from several different perspectives: thereason for the existence of the problem, and from the macro environment of enterprise,based on industry competition situation faced by the analysis of enterprise resourceadvantages and disadvantages, the enterprise facing the opportunities and challenges,and put forward the strategic positioning of a reasonable and effective strategyformulation. This paper further puts forward the management culture, improve theallocation of resources, management by objectives and strategic implementationsafeguard measures in aspects of total quality management, aimed at solving NortelInformation Technology Co., Ltd. Facing the talent, market, technology, channels, etc,for the company’s long-term and stable development of strategic guiding significance.
Keywords/Search Tags:Developing Strategy, Five Forces Model, SWOT Analysis, Safeguards
PDF Full Text Request
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