The Research For The Developing Strategy Of The Estate Management Corporation

Under the circumstance of people living and working in peace and contentment, Chinese Estate Management Industry keeps a speedy trend with the fast,steady and healthy development of Chinese macro-economics .However, impact and challenge will increase as the change of inner- environment and ingress of foreign large scale estate management corporation.This theme aims at solving the developing strategy of Estate Management Corporation in order to boost the corporation competence and sustaining development. Hereinafter, analytic-methods of macro-economics,Boter's five- competence mode, resource, value chain and basic competitive tactic were used to interpret the corporation's strategy choice. With such systematic analysis, it also holds the endeavor to promote some use for reference for some other enterprises.Firstly, this theme synthetically analyses the exterior environment of Estate Management Corporation, using analytic method of macro-situation and five-competence mode. Combining exterior actor evaluation matrix, it gives explaining about Chinese macro-developing situation, illustrates the main competitive actor such as potential and present competitor, buyer, provider and refill. etc. Secondly, it supplies analysis about the interior-situation of Estate Management Corporation, concerning production, service, finance, personnel source and brand, in the use of resource analysis and inner-actor evaluation matrix. Thirdly, it constructs the corporation's strategy, including illustrating the corporation's duty, perspective and future project, on the base of SWOT summarizing of the corporation's inner and outer environment. And the last, it supplies the backing system about the competence and efficiency of the corporation's developing tactic.This article mainly disccused four conclusions:1.Analyzing the inner and outer-environmentEastate Mangement Cpororation. As for the inner-environment, Estate Management Corporation holds synthetic strength. As for the outer-environment, Estate Management Corporation holds more chances, because the government pays much attention to the development of this industry by perfecting laws and regulations .As for the industry situation ,client demanding are speeding and increasing .But on the other hand ,the corporation still faces menace breached by the potential competitors who ingress easily .No absolute superior enterprise inland at present except some international estate management corporations. This enables Estate Management Corporation has chance to broad its scopes. All in all, the opportunity will much more than menace for Estate Management Corporation in future.2.The tactic orientation makes Estate Management Corporation the super integrative service of the world. Its target is changeable, from general housing management to uniform development concerning with private, public and commercial house, from labor-orient to techno-orient, from single scale diagram to combination with management, technology and creation. Decreasing the cost and extending the value chain through corporation's oneness stratagem, the development-oriented plan was brought into effect. The managing stratagem is a combination between cost peeking and differentia centralizing: keeping the peek situation in basic estate management, lowing scale cost; striving market dominance in special service, increasing corporation's competence and cultivating the client's fidelity.3.The corporation should construct the backing system for stratagem performance through lower cost and differentia centralizing. This includes strengthening the interlocal cooperation and information exchanging which makes the cost decrease; deciding the dominating, strategical and seminal operation; educating super and special personnel through personnel designation; perfecting the image by changing the situation of imperfect make.