The Research For The Developing Strategy Of The Fang Yuan Mansion Estate Management Corporation

The 21st century is the first decade of the Chinese economy development the important period of strategic opportunities. With the housing system reform, people buy increased significantly, the ability to improve people's living environment growing demands. Property management industry as the beginning, growth, development, gradually mature. In order to adapt to the new period of the progress of science and technology, management innovation and social reform, property management enterprise must conscientiously strategic planning, develop a feasible strategy.Taking fangyuan building property management Co., LTD. For research object. Firstly, using the enterprise strategic management theories, PEST analysis, potter five competitive forces model of enterprise management and analyze internal and external environment condition, in-depth analysis of resources. Then, on the building property company fangyuan internal advantage and disadvantage) (Strengths and Weaknesses (external) to (Opportunities and Threats (Threats) SWOT) comprehensive analysis. On this basis, the company's overall strategy and market competition strategy. Finally, according to the actual situation of the company, the human resources integration, this paper expounds the marketing plan, supply chain management, brand management, enterprise culture construction and sustainable development, and specific measures to ensure the content, the form of the effective implementation of the strategy, strategic safeguard system.Based on current enterprise strategic management of advanced theories and practical model of shenyang fangyuan building property management Co., LTD is the development strategy of the complete. Through the study, will discuss the future development of fangyuan property company help, also for other realty management enterprise development provide some useful reference.