A Study On The Tourist Entertainment Market And Its Exploitation Of Changsha

Accompany with the travel industry's rapid development, competitions that around the travel market become more and more vigorous. Exploiting a principal asset is the key to guaranteeing travel industry's sustainable development. Tourist entertainment receives more and more attention in this situation.By now, the study on tourist entertainment is limited, especially the tourist entertainment market. Thus the research on tourist entertainment market and its exploitation of Changsha has great theoretical and realistic significance.On the theory of consumer behavior and marketing, the paper aims to give a systematic study on the tourist entertainment market and its exploitation of Changsha. Both the theoretical and empirical, qualitative and quantitative approaches, as well as comparative and category approaches are employed.At first, the paper analyses the definition of tourist entertainment on the theory of economics, with discusses in detail its quality, and classify minutely by applying the principle of homogenization. Then, on the basis of firsthand materials from the direct investigation of the tourists in Changsha, the paper analyses their travel behavior in decision-making on tourist entertainment and construct a model about it. It reveals that there are five influential factors of tourists' travel behavior in decision-making on tourist entertainment in Changsha. At last, according to the develop condition and current situation of tourist entertainment industry of Changsha, the paper advances some strategies of its tourist entertainment market exploiting, including market promotion, sustainable development and support system as follow a certain set of principles. The purpose of the paper is to providing reference for the tourist entertainment market exploitation in Changsha.