The Research Of Manufacture Enterprise Competitive Intelligence

Based on theories of bounded rationality in behaviouristics and information asymmetry in information economics, the paper analyzes functional mechanism of competitive intelligence systematically. In the meantime, it emphasizes the importance of competitive intelligence to manufacture enterprise in terms of the actual situation of internal and external environment of manufacture enterprise. This paper also verifies from theory and practice that it's inevitable for manufacture enterprise to launch the competitive intelligence with the evolvement of social and economy.Based on the research, the paper puts forward its idea to set up flexible, high-efficient management mode of competitive intelligence-the responsibility system of full-time and part-time personnel. Furthermore, it analyzes the effectiveness of operations of this management mode, and offers measures of effectiveness to evaluate competitive intelligence operations. Finally, based on scientific theory and reality of China, referring to advanced method and successful experience of competitive intelligence, it provides the measures of competitive intelligence operation in manufacture enterprise to promote the competence of manufacture enterprise, to develop socialism market economy of China.The research background is Competitive Intelligence (CI) emerges as a management tool in the 1980s inorder to adapt to market competition and gain competitive advantage in the modern information-intensive society, which is being paid more and more attention by the enterprises. Under the background of knowledge economy and information area, information management and competitive intelligence become inevitable issues to manufacture enterprise. From the perspective of that the reform and development of manufacture enterprise is the key to keep national economy increasing and maintain the society stable, it's important to solve the application problems of competitive intelligence in manufacture enterprise. Settlement of these problems is helpful for facilitating improvement and reform in internal mechanism and external environment of manufacture enterprise, satisfying manufacture enterprise demands for information, and invigorating manufacture enterprise. It becomes key issue related closely to development of manufacture enterprise, and even development of national economy.Innovative idea of the article is to analyses value chain of competer and it's practice meaning to provide a set of theories and solutions to keep national economy increasing effectively and maintain the society stable.