The Value Chain Analysis And The Process Re-engineering Of The Exhibition Service

This paper is focus on the process re-enginerring of the exhibition service. As a new industry, exhibition economy has brought more power into the city and is used to calling"the bread of the city". Exhibition industry has stirred a consuming chain about traffic,hotel,food&beverage service ,shopping and tourism,which are induced by the fair. Therefore, in order to develop the local economy ,many exhibition centers are built by the local governments. But it is not enough by constructing exhibition building. In many exhibition centers, the ability of creating profits in the exhibition is too poor to keep the company running well.The analysis of the value chain is a skilled method to study the competition of enterprise. It is invented by Michael Porter in 1980's and widely used in lots of fields . In this paper, it was used it to study the competition of the exhibition service. Corporations should focus on the demand of the consumers, analyzing every steps of the consuming chain and detailers of the consume behaviors.It is suggested that the exhibition center should become the united corporation of the exhibition service, based on the local resource of service. Only in this way, the exhibition center could create more profit points in the process of the fair. In general, we studied the subject of corporation redesign and exhibition serviceprocess Reengineering on value-chain reconstruction. Applying the theory of service marketing and focusing on the demands of the consumers, we gave many a great deal of suggestions on prompting the quality and the reaction corresponding speed of the exhibition service.