Based On The Strategic Alliance Mode Of Chinese Enterprise Development Path-chosen

With the coming of knowledge economy ,with economic globalization, market developments, individuals needs diversification and increasingly obvious intense competition , the operating environment is full of variables and uncertainties. Enterprises in order to survive and develop, they must adapt to the market quickly , In terms of resources, time, knowledge and other conditions which is under the constraints , individual enterprises which is engaged in the research and development, production and sales have found that it is hard to attain new product on the market fast, hard to make need of high quality, low prices and good service requirements of production.Therefore, forming a strategic alliance has become an inevitable choice of strategic decisions. Meanwhile, as information technology and communication technology infrastructure popularied, it shorts the enterprise in space and time from the soil, it provides adequate technical conditions for enterprise Union objective. Therefore Chinese enterprises are faced the strong demand to cooporate with domestic and foreign enterprises .I learn from predecessors on the strategic alliance theoretical research methods and research findings ,by using theory and the logic of analytical tools, from the macro and micro aspects ,I have a good study on the strategic alliance's basic theory and its operation mechanism, in order to cause people to have a more in-depth understanding to strategic alliance at a higher level .In the empirical analysis, basing on strategic alliances to explore enterprise development, I get out a viewpoint that strategic alliance is a new strategic forces to the development of Chinese enterprises .Through strategic alliance analysis of the current situation. I summed up the problem for chinese enterprises which is in the Union of course, in order to make specific recommendations and responses. This paper is divided into five parts:The first chapter, introduce the background, ideas and methods of this paper. Clear that strategic alliance is a new mode of cooperative competition. On the one hand,it can make our objective of enterprise development, on the other is to give us a relatively good business model and development path to the enterprise growth.Chapter II, literature review. review and assessment of the strategic alliance`s basic concepts, features . Have a good research on enterprise strategic alliance forming mechanism from the theory of industrial organization, the new system of economic theory, Value Chain theory; From the practice of enterprises summarized the motivation of enterprises which is engaged in strategic alliance。Chapter III, introduce three components of business development strategy .Put out a viewpoint that strategic alliance is a new strategic forces to the development of enterprises. Analysis the advantages of strategic alliances and effective steps to establish strategic alliances, make an in-depth strategic alliance feasibility as well as the nessisarity analysis to Chinese enterprises, clear that the strategic alliance model is suited to Chinese enterprises conditions.Chapter IV, according to the status of strategic alliances in Chinese enterprises, discuss the strategic alliance`s characteristics, and focus on seven areas to put out the problem in Chinese enterprises Union process.Chapter V, targeting chinese corporate strategic alliance ideas, further give out the problem the enterprise which is in an alliance need to pay attention to, According to Chinese enterprises, give our right proposals on how to make strategic alliance successfully.