Third-party Logistics Companies And Client Companies Build Strategic Management League Study

With the development of logistics practice, the mode of logistics service has changed from individual to alliance. In the realistic meaning, strategic alliance can improve the enterprise's performance obviously through the optimization of supply and cooperation of enterprises, and third party logistics can strengthen the key business and competitiveness themselves through wrapping up to logistics outside.Under the circumstances of present market, the TPL in our country develops uneven and remains in the medium level as a whole. To gain the competitive advantage, the TPL form the alliance to offer logistics service to a customer. In this manner, the TPL share logistics resources together in greater degree, achieve both high flexibility and improved cost; finally arrive the maximum of alliance benefit.At the present, the development of TPL enterprises in our country is still at the primary phase. The scale, network and service quality of our TPL enterprises is left far behind the foreign TPL enterprises. To found strategic alliance is the best choice for our TPL enterprises. However, the existing logistics service can't satisfy the customer's urgent requirement. Meanwhile there are several general problems in the cooperation relationship with TPL enterprises and its customer enterprise. All of these hinder the moving the TPL in our country. To solve this problem should depend on the change of idea in logistics and the innovation of cooperation pattern. It demands us study and search the role, function, and position of TPL enterprise on a more deeply level.This thesis discusses this question from this angle, and takes its strategic alliance with customer enterprise as main target. First of all, it analyzes both external and internal motivation of the strategic alliance between TPL enterprises and its customer enterprise. The external motivation involves customer enterprise and domestic macro development environment, while the internal motivation refers TPL enterprise itself. Secondly, it discusses which kind of associate is suitable for TPL enterprises in order to achieve the above motivation. By means of analysis of TPL enterprises and its customer enterprise respectively, it tables the proposal that TPL enterprise should choose suitable customer enterprise according to condition itself. Considering the challenges from competitors abroad since China's entrance of WTO, we should apply the alliance strategy which is suitable for our country's situation. On such basis, it analyzes the alliance mode in detail and proposes suggestion of strategic alliance's implementation. Aiming at the target of TPL enterprises, the thesis tries to analyze the various factors in the process of constructing strategic alliance with customer enterprises in order to acquire a more all-around analysis and study. It mainly chooses HTBL and P.G.LOGISTICS as demonstration to prove the contention. Although the two TPL enterprises belong to different kind of enterprises, beneficial illumination could be acquired from their strategic alliance with their customer enterprises respectively.