Research On Co-opetition In Competitive Intelligence Action Of Enterprise

Competitive intelligence was risen and developed from abroad in the early 1980s, and was lead into China in the late 1980s. It was initially used in military areas. With the development of economic blocs and globalization, especially with the disappearance of confrontation between the two major military blocs, and the end of the Cold War, countries in the world regard the competition from the military to focus on the economy, from the battlefield to market, information and intelligence has become the focal point of competition in modern international community.The concept of competitive Intelligence has been developed until today, it has been widely accepted by the business community. The emergence of competitive intelligence is linked to the competition. With the escalating of modern market competition, competitive Intelligence becomes very necessary competitive tool. Enterprise Competitive intelligence work helps access, analysis of enterprise and provides to decision-makers the accurate, the available knowledge; it affects the formulation of enterprises competitive strategy; it is closely related to the development, or even survival of enterprises.This article is mainly based on several major segments of competitive intelligence collection, analysis, provide access, on the basis of the use of co-opetition theory to analysis how to carry out competitive intelligence work with collaborators and competitors, so that enterprises can improve the efficiency of competitive intelligence work, and guarantee its safety. This article includes five parts:The first part is a brief introduction of the domestic and foreign enterprises in competitive intelligence research. This paper analyzes the need and feasibility of problems, points out the significance of proposed topics, and introduces the main ideas and research methods.The second part gives a simple overview of the theory related to competitive Intelligence work, as well as co-opetion theory for a brief introduction. It also analyzes the main participants in competitive intelligence co-opetition, gives limit some of the basic limited conditions for the latter issues discussion and to lay the theoretical foundation.The third, fourth, fifth were part of Competitive Intelligence research on the competitive strategies in intelligence collection, analysis, provide access work. Competitive intelligence work has two basic strategies: cooperation and competition, which not exists independently, but co-exist in all the major operation segments of competitive intelligence work. This paper mainly analyzes the cooperation and competitive modes with enterprise's partner and rival.Finally, to summarize the whole passage, gives analysis point. In addition, on the basis of the existing research, I points out the deficiencies, and also discusses the direction of improvement in future research work.