| Face to characteristic order and under the situation that the business enterprise resources is limited, in order to make use of a limited resources availably , draw up a reasonable production plan, satisfy the characteristic need of the consumer, raise the business enterprise core competencies, FAW-VOLKSWAGEN imply Mass Customization to make to order of mode of production.Mass Customization mean to take the need of the customer as center, satisfy the need that a customer makes to order a product by the organized form of the Mass Customization production and do the business enterprise activity. In a brief, it is Mass Customization that makes to order to produce and the Mass Customization production of organic combine and unify. With science technical development, especially the information revolution and market compete the globalization trend increasingly widespread, the level of the customer's consume continuously rise. The competition among the business enterprise turns worse increasingly. The competition under the market economy condition s is the competition of the market, and fights for market to fight for customers. The market is the need of the customer. Who own customers who own market, have to satisfy the need of the customers.Along with the society development progress, the need of the customer is more and more characteristic with the diversification; they hope the enterprise can increase the cost of the business enterprise consumedly to making to order a product. But making to order traditionally is according to their request. Mass Customization provides an ability good solve of two kinds of needs。It since can satisfy the diversification of the customer with characteristic, and then keep amount of large quantity to produce of high-efficiency with low costs. Therefore, it is Mass Customization is the sharp weapon for business enterprise to participate a competition and the inevitable trend of the business enterprise management.FAW-VOLKSWAGEN realizes the Mass Customization on foundation the ERP condition. In order to realize Mass Customization, FAW-VOLKSWAGEN integrates and changes the Sale, Production system, the supply chain system of the ERP:1. Selling system: Originally, the sale department carries on estimate to the market need and put forward selling need, Production Department arrange production plan according to selling need. Produce Control according to production plan organize to produce. Now under Mass Customization mode, FAW-VOLKSWAGEN builds up the order entry terminal at the dealer. And dealer and customer can according to their own need, in the certain condition and the logical relation, install the automobile need. FAW-VOLKSWAGEN produces according to the order and guarantee both quality and quantity in the time of delivery automobile to customer. But a part of sale need is still carried on an estimate to the market need by sale department and put forward a need, so attain Mass Customization and order production together;2. Production system: FAW-VOLKSWAGEN change the Production plan and production control system, cancel the original SAP R3 systems, and carry on the German FIS system. The production mode turns from the original Mass producing mode to Mass Customization production. The produce management is a management method to take plan as a forerunner. First, the enterprise certain its total production plans. Second, after passing by system to subdivide in multiple layers, the plan is sent to sections to carry out. The Master Production Schedule is the detail to the total production plan of the enterprise, in order to moderate the production need with the available resources. Input the total production plan, estimate and customer's order and arrange to a detailed progress plan of the quantity and species in each period in the future of the product category. It drives the whole production and stock control system. The Master Production Schedule is unequal to an estimate, but converting total plan to a detailed progress plan for the concrete product.The Master Production Schedule estimates the quantity of the products and according to BOM, identify the production product species, and arrange production time and quantity to produce. This is just the plan that the whole section is real to adhere to.After the comprehensive order management system (INFAS) produces day plan information to the production control system (FIS), the production control units of each section use FIS system to carry on the manufacturing process of the product, and send the qualified product to customers.Before carrying on Mass Customization mode, FAW-VOLKSWAGEN must carry on innovation to the organization structure first, including produce, sell service process and carry out the whole value chain for organize of these processes. On the high efficiency foundation for produce, Mass Customization with reorganization of the product structure and the process, making use of a high technique of modern information technique, new material technique, gentle technique etc. provides the product to single customer.The production mode of FAW-VOLKSWAGEN is Mass Customization. Under the situation that the business enterprise resources is limited, under the support of ERP management foundation, make the production of the business enterprise and the foundation management and the operation method normally, establish the enterprise management system and management mechanism of the fast reaction, make use of a limited resources availably, establish reasonable production plan, satisfy the characteristic need of the consumer, raise enterprise core competencies. |
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