Research On Real Estate Engineering Project Management Practices Of Hai Cang Tu Zong

The real estate project management in Xiamen Hai Cang Land Development Corporation (hereafter referred to as "Hai Cang Tu Zong") is defined as the property owner's project management. Most of textbooks edited by universities about the project management are written from the perspective of construction companies. This thesis investigates the real estate project management from the perspective of the property owner, Hai Cang Tu Zong, not following the traditional management perspectives.This thesis focuses on the investigation of real estate project management practices in Hai Cang Tu Zong. The investigation is conducted through the analysis of the fundamental problems existing in Hai Cang Tu Zong. When developing the solutions and management options to these problems, the practices of project management are emphasized. The author hopes that this study would provide an effective solution to the problems of other similar projects through the combination the theoretical and practical analysis.This thesis includes four chapters as follows:The first chapter introduces the company background and project management methods applied in Hai Cang Tu Zong. The basic concept of real estate project management theory is analyzed and common project management methods used by Hai Cang Tu Zong are described in this chapter.The second chapter describes the targets management system for the Hai Cang Tu Zong's real estate project and the project management process. This chapter focuses on discussion of the practices of Hai Cang Tu Zong's three-target system including investment, schedule and quality management. This chapter also discusses how to achieve the overall targets of the real estate development projects through the above management methods.The third chapter investigates the fundamental problems that affect theachievement of project targets, for example, inadequate market feasibility study, poor quality of construction design, excessive direct sub-contacted projects, and the lowest price for successful bidding. These problems severely impact on the achievement of the targets of project management. This thesis therefore proposes specific solutions to these problems.The fourth chapter introduces the specific applications of major project management methods and tools to achieve the project management targets from the view of fundamental problems in the project. This chapter also discusses the applications of these methods to solve the problems in the schedule, quality, and investment managements and controls. Meanwhile, the study also states that the applications of these management methods are significant in the real estate project management.