The Strategic Management Of ABC Group

Following with the rapid development of nongovernmental economy, the family firm has entered a fast developing stage. The family firm has played an important role and becomes more and more powerful because of its advantages.The content of this thesis has stated the strategic management of a famous family firm-ABC group, the characteristics of the group and the factors that affect the development of the group are discussed deeply and also a proposal was put forward on the strategic management for the ABC group from the point of view of enterprise strategic development.The relevant theory of strategic management for international and domestic family firm is described at the beginning of the thesis, the advantage and the weakness of the family firm is analyzed deeply, and the difficult position of ABC group is studied from two aspects: internal reason and external reason. Using BCG Framework and SWOT method, the strength, weakness, opportunities and the threat of ABC group are analyzed. Finally, combining with the development course of ABC group and its culture, a countermeasure is presented for ABC group to carry out an effective strategic management.