The Family Business Is The Second Pioneering Strategic Research

In the developed or developing countries, the family firms exist and grow in large quantity. The family firms as a whole in our country have become the indispensable part of the socialization marketing economy after thirty years development. While many family firms as a single are facing the puzzle of "second-phrase undertaking" because of the restrictions from their own and environmental conditions. So it has become the main theme for the family developing strategy research area to introduce the effective mode for "second-phrase undertaking" and to break through the traditional family management.On the ground of the common theory research on the family firm and "second-phrase undertaking", the paper proposes he basic frame and reason of new-type "second-phrase undertaking" strategy, and probes into the establishing and implementing of the strategy taking one family company. The paper analyzes the company's developing stage, the Industry features and the recourses of internal and external based on investigation and study of the company. According to its status quo, the thoughts of a "second-phrase undertaking" strategy, which combined of capitalization, the rebuilding of the construction and the strategic planning, is finally established.Finally, the paper designs a scheme for the strategy on implementing and resource allocation, especially for the reconstruction of property right, human resource and construction. And the paper ends with theforecasting of the practicing effect. I wish it can give some advice on the "second-phrase undertaking" strategy of similar enterprises.