The Development Strategic Research Of The Shanghai Yinxin Investment Credit Bank Co.,Ltd

Recent year, with the development of the market of my country and the reform of the system of investment and finance, because of the vast demand of the professional guarantee, the guarantee industry grows fast, the fast development of the guarantee industry has a great impact on the promotion of the entity credit level, the improvement of the social credit environment and the enhance of the efficiency of the market operation. With the development of the guarantee industry, some problems arise, such as, the insufficient guarantee regulation and law, the lack of the industry management, the fast growing guarantee organisation,the informal operation of some guarantee organisations and the low risk resistance.Now I take the syicb—a typical commercial guarantee company- instance. I analyze the external macro-environment of the company, the competition shape using micle.bots model and the internal environment, and summarize the challenge and opportunity, the disadvantage and advantage of the company facing the competition and further disclose the weakness the entity.Then I analyze and suggest the key strategic factor of the operation of the company with the aim of construction of the core competition.Finaly, on the basis of the above analysis, I suggest five strategic solution for the company to form the core competition, including: the improvement of the creative ability and the development of the new products; the construction of the system of the risk management; the construction of the well entity culture; the enhance of the talent and the information construction and optimize the workflow and the management flow.The main research production is as follows:...