Recovery Services Company Of Cnooc Base Group Development Strategy

With the growing trend of world economic globalization, oil and gas has been more and more highlighted among the whole world, and meanwhile the competition for petroleum and gas is intensifying. In China, there have been significant changes in both consumption and importation of petroleum these years, while the import of oil keeps increasing fast. As one of the three largest national petroleum corporations, CNOOC is aware of his commission. In face of opportunity and challenge as well as reality and development, CNOOC Oil Base- Oil Production Service Co., a company specializing in FPSO supply, urgently needs to reconsider his strategic position and development tendency, draw and implement a scientific strategic plan, in order to lead a continuous and healthy development.The paper takes theories of MBA enterprise strategy and management as guidance and CNOOC Oil Base- Oil Production Service Co. as object. At the beginning of the paper the author introduces the current situation of the company, and then analyzes internal and external circumstances such as macro circumstance, business character, business circumstance and internal resource, etc. Afterwards, the author takes competitive strategic as basic theory and use SWOT synthetically to analyze and discuss the system frame, system model, development mode and operation mode of the company from his intension, function, orientation and business development. Then in accordance with the future development and current operation of the company, the author offers a future programming for Oil Production Service Co. as well as development goals, development strategic and development layout. In the paper the author also put forward methods of development strategic programming combining reality.